The Media Storyline
Has consistently been that this election season is close - too close to call - so you'd better pay attention and watch CNN/FOX/CBS/ABC/NBC or whatever channel you should happen to choose.
My choice is MSNBC but I have to keep an eye open, as SilentPatriot points out at Crooks and Liars:
David Gregory cherry picks polls to favor McCain
Keeo your own eyes open.